My experience as:
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Consultant:
New Business Accounts:
($200,000,000+) Various Reynolds Tobacco projects, Wachovia Bank - NC, Remmington - NC, AZ Tourism - Moses Anshell, Boca Burgers - CHI, Chivas Regal - NYC, Bubbleyum - NC, Bali Bras - NC
Final Round Pitches:
Subaru - NYC, Taylor Made - CHI, Wonderbra - NC, ... Alternative Media: Peter Piper Pizza Web Site, Buss Wraps, OOH, internet pop ups and links.
Winston cigarettes:
T-shirts, pack drops, focus groups, package design, web links... I have no doubt that your branding goals could be realized more effectively with the addition of my experience, my creativity and my grasp of what today's consumer wants. You just need to bring me in on one project, in a consulting capacity, to find out just how much I can bring to the table, your bottom line, and your highest expectations.
Strategic Planner:
**Trying to create great advertising from a bad strategy is impossible. I have been on that creative side too often and was forced to learn how to help my account planners to write better strategies. I learned this early in SVA from the old school greats, like Frank Camerdella, Ron Travisano, and Roy Grace. Tips from Gary Goldsmith, Matt Haligman, Richard Kirshenbaum and Donny Deutsch didn't hurt either. I helped mediate numerous focus groups for LHC products. I ran a focus group for the Illinois Attorney General's junior and middle school Anti-Violence campaigns. I learned to write strategies the old Doyle Dane Bernbach way. One thought, one direction, one USP. No paragraphs for each planning point. One sentence. Every strategy, including any relevant research or background, had to fit on one page. I believe this is where today's ads, their advertisers and creatives have gone astray. I have old copies of strategies that led to great advertising, which never seem to collect much dust. I have no doubt your objectives could be realized more effectively with the addition of my experience, my creativity and my grasp of what today's consumer wants. You just need to bring me in on one project, in an account planning capacity, to find out just how much I can bring to the table, your bottom line, and your highest expectations.
Designer and Small Business Owner 2000-2009:
I stepped out for a bit to follow my second dream. I created my own Footwear Line called Milanopazzo TM Footwear. I learned shoe design and construction at the Chicago Institute of Art and Design. I designed 4 women's and 6 men's styles in various colors. I learned the business and made contacts at the major Footwear shows in Vegas, Boston and New York. I produced the line in Italy and Portugal. I created my own business plan which enabled me to raise the capital and organize the financing. I alone directed the marketing of my shoes which were sold in New York, New Jersey, California, Chicago, Boston, AZ, NC, VA, etc. I made connections with everyone from Barney's to Kenneth Cole, Trash n' Vaudeville, Donald Pliner, Stuart Weitzman, Michael Kors,etc...*My research of the male and female shoe market told me to create a more comfortable shoe with style. DA. This direction made the shoes a big initial hit. Failure came from overseas.